Take 15 seconds to scan your business profile and check your website’s off-page search engine optimization.  Scroll below to enter your business address.

Are you curious why your competitors seem to come up everywhere on Google, but your website doesn’t?  Take 15 seconds to scan your business profile and check your website’s off-page search engine optimization.  At Social Media MN, our focus is on helping you find an uncomplicated and results-driven solution to get your website to do what you need it to.  If you need help getting your website moving in the right direction, don’t hesitate to contact us today.

The post Is your SEO team doing their job? appeared first on Social Media MN.

Take 15 seconds to scan your business profile and check your website’s off-page search engine optimization.  Scroll below to enter your business address.

Are you curious why your competitors seem to come up everywhere on Google, but your website doesn’t?  Take 15 seconds to scan your business profile and check your website’s off-page search engine optimization.  At Social Media MN, our focus is on helping you find an uncomplicated and results-driven solution to get your website to do what you need it to.  If you need help getting your website moving in the right direction, don’t hesitate to contact us today.

The post See How your Business is Listed Online appeared first on Social Media MN.

According to Google, when website visitors stay on your site for more than 10 seconds, buying decisions begin for your products or services.

What is the Google 10-Second Rule?

The Google 10-Second Rule goes something like this: if a website visitor stays on your site for more than 10 seconds, buying decisions begin.  It doesn’t mean a sale, but it does mean your website piqued the visitor’s interest and they begin navigating it to explore buying what you have to offer.  Generally, when a website misses the mark with the Google 10-Second Rule, the “bounce rate” is high.

One obvious reason for this is the website Home page fails to use images that “SHOW” what the business or organization does.  Instead, they write a lot of words explaining what they do and use overused stock photos to reinforce a point.  Another mistake is the headlines on the Home page don’t address their ideal customer’s pain points, and what the business or organization can do to provide a solution.

Stick to the “Rule of Threes”

Studies have shown that people recall messages by the “Rule of Threes.”  If your website Home page is missing the mark, ask yourself what your customers’ pain points are, what are your 3 main messages to address them, and how you can show them with images and coherent and concise headlines.

Getting Found on Google is One Thing.  Getting Selected is Another.

If you want to sell more of your products or services using Google, it is critical to apply the Google 10-Second Rule to your website and invest time in getting it right.  SEO (Search Engine Optimization) and Google Adwords can help you get found on Google Search by people who don’t know your name but need what you do.  But, if website visitors “bounce” away immediately after they land on your Home page, what is the point?  The Google 10-Second Rule is the other side of the coin.  It helps you get selected and convert website visitors to customers.  At Social Media MN, we get it!

What Can I Do to Convert More Website Visitors?

 

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To convert more website visitors and hit the mark with the Google 10-Second Rule, first ask yourself the list of questions below about your business or organization and jot down your answers.  Next, compare your answers by looking at your website’s Home page.  Does your website answer the questions, address your customers’ pain points, provide 3 main messages on how you can solve them, and are you showing them with images and coherent and succinct headlines?   Finally, update your Home page with as many images/videos as possible to “show” your answers along with “zinger” headlines and fresh original content.  If you need help with this, don’t hesitate to contact Social Media MN today.

 

Questions to Ask

 

• What do you do?

• Why do you do it?

• When do you do it?

• How do you do it?

• Where do you do it?

• Are you trustworthy? Are your Google/Social Media Reviews visible on your website?

• How can I contact you?

• Is your phone number listed?

• Are you using images that “show” what you do or are you “telling” what you do?

• Does your website address 3 of your customer’s pain points?

• Does your website provide three coherent and succinct headlines/messages to provide a solution?

The post Does your Website Pass Google’s 10 Second Rule? appeared first on Social Media MN.

A scan takes 20 seconds and is free!

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Imagine if Publishers Clearing House Sweepstakes came to your doorstep and turned away while they were about to ring your doorbell. While most small business owners rarely land a customer or client like Publisher Clearing House from their website, missing out on a dozen “decent ones” over several months could prove fatal to a business’s viability.

For many business owners, it is a great mystery that despite driving a huge volume of “traffic” to their website they end up getting zero or very little “bites,” calls or email inquiries.

When Social Media MN gets called in to help solve this problem, the issue is nearly always related to the “bounce rate” and what is known as the “Google 10 Second Rule.” Simply put, a poor bounce rate means people are leaving a website quickly after they land on it; they are not sticking around to do business with it.  A poor bounce rate is usually due to the Google 10 Second Rule.

Google 10 Second Rule Checklist

The Google 10 Second Rule goes something like this: if your website’s message can keep a visitor on it for more than 10 seconds, buying decisions begin. It doesn’t mean a sale, but it does mean your website piqued the visitor’s interest and they begin navigating it to explore buying what you have to offer.  One of the most obvious mistakes a business makes is they fail to use pictures or images to “SHOW” what they do VS “TELL” as it relates to the main message on their website.  Another is the Home page is full of text without a coherent message.  It has been scientifically demonstrated time and again, people remember and dial into a message by the “Rule of Threes.”  What are your 3 main profit centers and how can you show them with a zinger message?

How does your website stack up?

It the chart above, the Google “10 Second Rule” says your website should answer these questions on the website Home page and use pictures or images to reinforce it.

Social Media MN can help ensure your website captures the Google 10 Second Rule and nudges visitors to navigate beyond buying decisions to conversions and sales.  Evaluating your own website is not always easy though, which is where we come in.  Social Media MN is known for savvy, results-driven, and affordable internet marketing solutions for small businesses.  For a hassle-free consultation, contact us today at 763-244-4058 or email socialmediaminn@gmail.com

The post Why Are Customers Rejecting Your Website? appeared first on Social Media MN.

Getting your website found on Google Search or clicked into from a social media ad is only half the battle to generate a pipeline of leads or sales.

The other half is to keep people on your website long enough once they visit it so “buying decisions,” i.e. your products or services can play out.

All too often, business owners invest in the best SEO (Search Engine Optimization) on the market, or well produced Facebook ads to drive prospects to their website.  It is a great mystery for many of them that despite driving a huge volume of “traffic” to their website they end up getting zero or very little “bites,” calls or email inquiries.

Google 10 Second Rule Checklist

When Social Media MN gets called in to help solve this problem, the issue is nearly always related to the “bounce rate” and what is known as the “Google 10 Second Rule.”  Simply put, a poor bounce rate means people are leaving a website quickly after they land on it; they are not sticking around to do business with it.  A poor bounce rate is usually due to the Google 10 Second Rule.

The Google 10 Second Rule goes something like this: if your website’s message can keep a visitor on it for more than 10 seconds, buying decisions begin.  It doesn’t mean a sale, but it does mean your website piqued the visitor’s interest and they begin navigating it to explore buying what you have to offer.  One of the most obvious mistakes a business makes is they fail to use pictures or images to “SHOW” what they do VS “TELL” as it relates to the main message on their website.  Another is the Home page is full of text without a coherent message.  It has been scientifically demonstrated time and again, people remember and dial into a message by the “Rule of Threes.”  What are your 3 main profit centers and how can you show them with a zinger message?

How does your website stack up?

It the chart above, the Google “10 Second Rule” says your website should answer these questions on the website Home page and use pictures or images to reinforce it.

Social Media MN can help ensure your website captures the Google 10 Second Rule and nudges visitors to navigate beyond buying decisions to conversions and sales.  Evaluating your own website is not always easy though, which is where we come in.  Social Media MN is known for savvy, results-driven, and affordable internet marketing solutions for small businesses.   For a hassle-free consultation, contact us today at 763-244-4058 or email socialmediaminn@gmail.com.

The post Google 10 Second Rule: How Does Your Website Stack Up? appeared first on Social Media MN.