Pitch to a targeted audience, drive traffic to your website, and increase your website page rank on Google while triggering “Likes, Shares, and Comments” and collecting “Followers.”

As you know, people are on Facebook sometimes when they should be doing other things. So we have designed ads with music and captions/text to been seen when the volume is off to ensure your message can reach your target. For options for your business or organization, call 763-244-4058.

Drive Leads to Your Website: Selecting SEO Keywords

The first critical step to ensure your website performs as a lead generator is to select your SEO (Search Engine Optimization) Keywords, then incorporate them into the content of your website and code them on the back end.  Using a Google Keyword Planner, we work will work with you to identify the best SEO Keywords or Phrases.  Often times the best SEO Keywords are not the most popular ones.  For example, “thermostat repair” proved to be a better lead generator for one HVAC contractor than “furnace repair.” Nearly all the service calls they responded to had nothing to do with the thermostat, but rather was a furnace malfunction.  As a result, most of the time they ended up being the only one that made an estimate for the repair and got the job.

Our Secret Sauce

Something magical happens with SEO results when combined with a Facebook campaign, Optimized Facebook Video Ads and cross-publishing on YouTube. A rule of thumb, it takes about 90 days to begin to see results for SEO efforts. However, SEO married to a Facebook campaign and YouTube video is truly a match made by Google and it is not uncommon to see SEO results measured in a few weeks’ vs a few months.  Some of the SEO items on our workflow checklist include:

• Insert SEO Keyword or Phrases into sentences and text of website page (s)
• Add Meta Titles & Meta Descriptions to Website backend
• Add Alt. Text of SEO Keywords or Phrases behind Images or Video
• Install Facebook and YouTube live feeds on website in an iframe
• txt: to make sure there are no broken links, proper redirects
• XML Sitemap: List of all pages
• Structured Data: Easy for Google to crawl information
• List website in 71 Search Engines & Directories like Google My Business, Yahoo, Bing, Yelp, etc.
• Set up of Google Analytics and Google Webmasters Report

Why Choose a WordPress Website?

Business owners like WordPress websites because content and picture changes can be taken care of quickly and easily regardless of one’s computer skills. Equally significant, businesses evolve and so too can a WordPress website theme without having to reinvent the wheel, saving time and money. SEO and Social Media specialists gravitate to WordPress themes because they have made themselves relevant to all things Google and social media marketing with “plugins” and “widgets.” Like building with Legos, changes can be implemented by adding or swapping out the building blocks. WordPress websites are user-friendly to both business owners and techies.

We Can Help Craft Your Website Message

Crafting a website message has proven to be challenging for many small business owners and companies with multiple profit centers. It is natural for a business owner who has been around for a while to assume “everyone knows what I do” but a mistake to count on it. To ensure you don’t miss opportunities to do business with website visitors, we diligently apply the “Google 10 Second Rule” to all the website we build.

Google 10 Second Rule

The Google 10 Second Rule goes something like this: if your website’s message can keep a visitor on it for more than 10 seconds, buying decisions begin.  It doesn’t mean a sale, but it does mean your website piqued the visitor’s interest and they begin navigating it to explore buying what you have to offer.  The Google “10 Second Rule” should answer these questions on the website Home page;

Social Media MN can help ensure your website captures the Google 10 Second Rule and nudges visitors to navigate beyond buying decisions to conversions and sales.

Blog Writing: Original Content is King

Original content is the key to ensure readers continue to subscribe to it and Google sees it a source of relevant information for SEO purposes. There are blog writing companies mass producing content for specific industries and they are cheap. The writing is often good, but the same content you are posting on your blog is often also appearing on your competitor’s blog. If your reader sees this, you lose their confidence as a reliable source of information. Furthermore, Google’s “content crawlers” place your blog website page in the bucket of “not relevant.”

Using Blog Content Supplied by Third Parties

We can use your subscription from an industry-related mass produced content source as long as you have don’t have restrictions from tweaking it. As we mentioned above, the writing is often good, and the main premise is usually a hot topic. We can re-write parts or all of these types of blogs to highlight a different take on it or spin it new direction. We will also add alt. text with SEO Keywords/Phrases behind each image in the post and embed them in the writing for SEO purposes. We cross post blogs to social media like Facebook.

Blog Set-Up & Writing Services

The blog posts we author in our client’s name are 500 to 700 words. We stick to the “Rule of Three’s,” i.e. highlighting three main ideas. The client signs off on the topic and draft before it gets published. We supply royalty free pictures, video clips or video for each post. We also add alt. text with SEO Keywords/Phrases behind each image in the post and embed them in the writing for SEO purposes. We can cross post to social media like Facebook.

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Applications for Seniors, Autistic Children & Adults, Alzheimer’s & Dementia

GreatCall 5Star Splash is a Personal Emergency Response System (PERS). It is a perfect medical alert system for seniors, autistic children & adults, Alzheimer’s & dementia, and can be used as child and female safety device. It can be worn on the wrist, attached to a lanyard around the neck or clipped to a belt.

Works Everywhere

While most medical alert devices don’t work outside your home, the GreatCall Splash is powered by the nation’s largest and most dependable wireless network, so it works whenever, wherever you need it. And, with its waterproof design, you can even take it with you in the shower.

Medical Alert Agents Available 24/7 with Direct Conferencing to Caregivers & Loved Ones

In any emergency, just press the button to speak immediately with a 5Star Medical Alert Agent, 24/7. The Agent will confirm your location using patented GPS technology, evaluate your situation and get you the help you need. They can even conference in loved ones, contact 911, and they’ll stay on the line with you until your situation is resolved.

Automatic Fall Detection

Fall detection is now available with the new Health & Safety Packages. If a fall occurs and you are unable to push the button on your Splash, the device will detect the fall using patented technology and clinically validated algorithms. Your Splash will then automatically call 5Star and connect with a Medical Alert Agent, who will assess the situation and get you the help you need. Select packages provide unlimited access to nurses and doctors as well as the GreatCall Link app. Link connects you to your family and friends so they can stay updated and in the know about your health and safety, while you maintain your independence. With translation support in over 100 languages, the 5Star is perfect as a child safety device, female safety device, and senior medical alert system.

YouTube’s 3 in 1 Benefit

Intuitively people seem to know video sells better than a single picture image can. If this was YouTube’s only benefit, it would still be worth your attention, but there is more. Publishing a YouTube video to promote your business also creates awesome opportunities for SEO and Social Media Marketing such as:

• SEO: Linking your website to your YouTube Channel or Video(s) increases Google page rank
• SEO: YouTube Channels & Video(s) can be optimized for your website’s SEO Keywords
• Social Media: YouTube video(s) can be cross-posted/published to Facebook & Mail Chimp

YouTube Channel Set-Up & Video Production

Social Media MN sets-up a YouTube Channel for all of our social media clients that are using video they supply or ones we produce.

If you don’t have video and need to craft a video message to get out on social media, contact us today!