Why Choose a WordPress Website?

Business owners like WordPress websites because content and picture changes can be taken care of quickly and easily regardless of one’s computer skills. Equally significant, businesses evolve and so too can a WordPress website theme without having to reinvent the wheel, saving time and money. SEO and Social Media specialists gravitate to WordPress themes because they have made themselves relevant to all things Google and social media marketing with “plugins” and “widgets.” Like building with Legos, changes can be implemented by adding or swapping out the building blocks. WordPress websites are user-friendly to both business owners and techies.

We Can Help Craft Your Website Message

Crafting a website message has proven to be challenging for many small business owners and companies with multiple profit centers. It is natural for a business owner who has been around for a while to assume “everyone knows what I do” but a mistake to count on it. To ensure you don’t miss opportunities to do business with website visitors, we diligently apply the “Google 10 Second Rule” to all the website we build.

Google 10 Second Rule

The Google 10 Second Rule goes something like this: if your website’s message can keep a visitor on it for more than 10 seconds, buying decisions begin.  It doesn’t mean a sale, but it does mean your website piqued the visitor’s interest and they begin navigating it to explore buying what you have to offer.  The Google “10 Second Rule” should answer these questions on the website Home page;

Social Media MN can help ensure your website captures the Google 10 Second Rule and nudges visitors to navigate beyond buying decisions to conversions and sales.

It’s NOT “spam.” It’s prospecting for repeat business & referrals

You have already earned the right to do business with people that provided their email address on a receipt, estimate, purchasing something online from you, or an from an invoice. So why not stay in touch with them? Of course there is a difference between staying in touch and blasting out emails every day. At Social Media MN, we get it. The correct frequency combined with an uncluttered and impactful email message is essential to keep you top of mind for repeat business or referrals. You can use Mail Chimp to announce a sale, share news of new products or services, or send “Happy Birthday” messages. The choices are endless. What’s more, for more general tailored Mail Chimp emails, we can cross post them to Facebook to help ensure the message gets out everywhere.

Mail Chimp Set-Up

If you don’t have an email list, we can help you create a system to build one. Whether you are starting from scratch or already have an email list and want to expand it, we can help you determine the most effective campaign to achieve your goals. We will write, design, and select royalty free pictures and video clips and post your email with free analytics provided. We can set up and manage both automatic campaigns and manual campaigns. For automatic campaigns we can send emails to your list on the date and time you want to with the message you want. We can also send targeted emails to certain types of people on your email list, like “Happy Birthday” messages or reminders, news or announcements. For manual emails, we can also schedule them in advance and send them on a specific date and time plus customize the message, like for short notice “After Christmas Sale.” For manual campaigns, we can also cross post your Mail Chimp email to Facebook and other social media partners.