Original Content is King
For SEO, Google ranking, and reader engagement, original content is king. Google’s algorithm can spot reused copies of content, and readers can easily recognize cookie-cutter reworks of someone else’s content. As a result, Social Media MN only writes and publishes original blog and website content. However, we do “borrow” blog topics or ideas shamelessly from a variety of sources.
It is tempting to reuse content. There are blog and website writing agencies that mass produce content for specific industries, and they are inexpensive. The writing is sometimes very good, but the same content you are posting on your blog often appears on your competitor’s blog. When your reader sees this, you lose their confidence as a reliable source of information. Furthermore, sooner or later Google’s
“content crawlers” will place your blog or website page in the bucket of “not relevant.” If you want your blog or website page to be “king of the hill” on Google Search, it makes sense to publish original content. At Social Media MN, we have a team of talented writers to ensure it is.
The Rule of Three
New blog clients often ask Social Media MN what our blog or website writing “philosophy” looks like. In a nutshell, our blogs are authored in our client’s name on their website page. Generally, the blog length is between 500 to 700 words. We embrace the idea of “less is more.” We are confident your readers don’t want a doctoral thesis in your blog, but they do want to understand the “gist” of what you are talking about in layman’s terms. To that end, we stick to the “Rule of Three,” i.e., highlighting three main ideas. Studies have shown that people recall messages by the Rule of Three.