WordPress is Preferred for SEO & E-commerce
Social Media MN builds WordPress, Wix.com, Squarespace.com, and Shopify.com websites. However, business marketing managers and programmers prefer WordPress websites. For business marketing managers, WordPress is easy to use, intuitive, and it is user-friendly. For example, the WordPress editor allows users to format text, add images, and embed media effortlessly, without using codes. This is essential for quickly updating e-commerce products, website pages, and blogs. Programmers like WordPress for SEO due to its inherently search engine-friendly architecture. WordPress generates clean, semantic code and offers mobile-responsive themes automatically, essential for SEO rankings. Its user-friendly interface makes it easy to optimize on-page elements like meta tags, headings, and image alt text.
Lastly, WordPress offers a wide array of SEO plugins, such as Yoast SEO, which provides advanced features for content optimization and XML sitemaps. Businesses evolve and so can a WordPress website without having to reinvent the wheel, saving time for programmers and money for marketing managers. Videos that you create for digital and social media ads, Google AdWords, MailChimp, and blogs can easily be added to a WordPress website. Like building with Legos, changes can be implemented by adding or swapping out the building blocks.
Benefits of Wix, Squarespace, and Shopify Websites
Although WordPress is preferred for SEO and e-commerce, Wix.com, Squarespace.com, and Shopify.com websites have benefits too. Like WordPress, videos that you create for digital and social media ads, Google AdWords, MailChimp, and blogs can easily be added to all these platforms. In terms of pricing, these platforms can be built out quickly and are less expensive than WordPress. Assuming the business has content and images ready to go, Wix, Squarespace, and Shopify websites can go live on Google within minutes.
Equally convenient, 3rd party apps can be integrated for automated e-commerce functions like a shipping calculator. For content edits and swapping out images, these websites are fairly intuitive and user-friendly. One drawback of these websites is they are cumbersome to customize unless you can write code. Lastly, these website platforms and 3rd party apps are sold as a monthly subscription, so the business rents versus owns them.
If SEO and e-commerce sales are as important to you as sticking to a budget, don’t sweat it. Social Media MN can get your Wix, Squarespace, or Shopify website ranked prominently on Google Search, but you may need to adjust your expectations for SEO results and customizations. We have worked with many businesses that started out with a Wix, Squarespace, or Shopify website and upgraded seamlessly to WordPress down the road.
We Can Help You Craft a Compelling Website Message
Crafting a compelling website message is essential. However, it is challenging for many businesses for a variety of reasons. Without it, website visitors will leave or “bounce” away quickly. Both established businesses and start-up businesses struggle with this. Established businesses assume “everyone knows what we do.” However, it is a mistake to count on it. Start-ups on the other hand often don’t know where to begin. At Social Media MN, we get it! Before we design and build out your website, we work diligently to understand your business to help you craft a compelling message.
Does Your Website Pass the Google 10-Second Rule?
When Social Media MN builds a new website, we carefully follow the Google 10-Second Rule. The Google 10-Second Rule goes something like this: if your website’s message can keep a visitor on it for more than 10 seconds, buying decisions begin. It doesn’t mean a sale, but it does mean your website piqued the visitor’s interest and they begin navigating it to explore buying what you have to offer. One of the most obvious mistakes a business makes is they fail to use pictures or images to “SHOW” what they do VS “TELL” as it relates to the main message on their website. Another is the Home page is full of text without a coherent message. Studies have shown that people recall messages by the “Rule of Threes.” What are your 3 main messages and how can you show them with a zinger message?
Does Your Website Home Page Answer These Questions?
What do you do?
Why do you do it?
When do you do it?
How do you do it?
Where do you do it?
Are you trustworthy? Google/Social Media Reviews
How can I contact you?
Use images to “show” what you do vs. “tell.”