When do Google AdWords Make Sense?
Social Media MN creates and manages Google AdWords and Google Guaranteed campaigns for businesses in a variety of industries. The content and video you create for digital and social media ads can easily be reused in Google AdWords. Google AdWords is also called PPC (Pay-Per-Click), SEM (Search Engine Marketing), and “Pay to Play” search engine marketing.
Google AdWords enables advertisers to bid on specific keywords relevant to their products or services, and when users search for those keywords on Google, their ads appear, usually at the top of the list or near it. In a nutshell, Google AdWords is a temporary placement at the top of Google Search results, as long as you are paying for it. On the other hand, SEO (Search Engine Optimization) strives for “permanent
placement” at the top of Google Search results by optimizing your website. Almost always, SEO offers the best ROI to increase sales and get new customers (locally) on Google Search. However, SEO usually takes 90 days to begin to ramp up, and if you can’t wait, Google AdWords could be essential to your online marketing goals.
3 More Reasons Google AdWords Make Sense
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For Micro Targeting.
Let’s say your website is ranked #2 on Google Search for “divorce attorney” but you want to specialize in “child custody.” You can run Google AdWords targeting “child custody” on Google searches until you recalibrate your website’s SEO for it and your ranking ramps up. You can micro-target by keywords or locations.
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Opening a New Location.
Let’s say your website is ranked #2 on Google Search for “roofing contractor” in Minneapolis Google Searches, but you are opening a new office in St. Paul. You can run Google AdWords targeting “roofing contractor” on St. Paul Google searches until you recalibrate your website’s SEO for it and your ranking ramps up.
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To Reach a Nationwide or Regional Audiences.
Let’s say you own an e-commerce website business, and it is ranked #2 on Google Search for “walleye fishing lures” in Minnesota Google Searches, but you have no ranking in Wisconsin. You can run Google AdWords targeting “walleye fishing lures” on Wisconsin Google searches until you recalibrate your website’s SEO for it and your ranking ramps up.
What is a Google Guaranteed Business?
Social Media MN creates and manages Google Guarantee campaigns for businesses in a variety of industries. Google Guaranteed ads are also called Google Local Services Ads. These ads are mostly used by contractors to get new customers and by consumers seeking local services for things like home improvements, repair, and professional services.
When a business is Google Guaranteed, it means that Google has verified its authenticity and quality, offering consumers confidence in its services. When a business is Google Guaranteed, its Google Business profile will display a green checkmark and the “Google Guaranteed” badge, signaling to potential customers that the business has met Google’s stringent standards for quality and trustworthiness.